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1 oktober 2015


I'm back with Emmie from an amazing week in London! We exhibited at Tent London during the London Design Festival, with a collaboration between ANNALEENA, Ylva Skarp and Lightwork under the name Swedish Hem. You can read more about Swedish hem here. It´s been so exiting, we exhibited our collection RAILS for the first time out of Scandinavia, and the response has been great. Located in the creative Shoreditch, Tent London offered a dynamic mix of up-and-coming designers and established brands, and was inspiring for visitors as well as exhibitors. Here are some pictures from the stand. My visual favorite from Tent London was the café, made of large pipes in paperboard and designed by Helen Hughes studio. Brilliant. 

10 september 2015


Busy days, me and Emmie (my sweetest assistent) are working with our new catalogue for Tent London, new website and other creative assignments. Like with COS and HAY´S new homeware collection, see more about it on my pinterest. But here are our new pictures of our clothing rail collection that we call just RAILS. 

2 september 2015

SWEDISH HEM ________________________

We are the Swedish hem!
Ylva Skarp, Annaleena and Lightwork will be exhibiting together this year at design fair Tent London during the London Design Festival from the 24-27 September 2015. Swedish Hem will present an exquisite selection of home ware products & assessories by designers and studios from Sweden. The objects in Swedish Hem visualize Swedish design, created with the purpose to improve homes both functionally and aesthetically.The aim is to provide first time exposure to the UK market for those selected to show by placing their products in front of 24000 influenital retail buyers, manufacturers and international press.

About Ylva Skarp 
Ylva Sharp was educated at the Roehampton Institute in London, and has worked professionally with calligraphy and design for 15 years. She is currently living in Leksand in Dalarna in a combined residence and studio, which carries clear traces of her characteristic graphic style. This is where she gathers strength and inspiration although her market is now global, and extends far beyond the borders of Sweden.
About Ligtwork
Swedish hem is Lightwork’s first step in the UK for the first time ever, Lightwork’s collection of timeless, contemporary lighting luminaires will be shown in the UK, at Tent London during London Design Festival, including novelties for the AW 2015, that just recently were introduced for the press in Sweden, as the first country in Europe. The new series Mirror/Mirror, made solely of crafts nickel will be among the news. Lightwork really look forward to meet design interested people with high demand for quality and style, and a passion for genuine design and craftmanship. More info about Lightwork at or contact our showroom at Bondegatan 21, Stockholm, Sweden at
About Annaleena
Annaleena Design is based in Stockholm and founded by Annaleena Leino-Karlsson. The belief behind the brand is to create objects as clothing hangers in line with the Scandinavian heritage of simplistic form and light. The items are characterised by Their strong yet timeless shapes, made in raw materials with a focus on genuine craftmanship and quality. Annaleena is the founder of Swedish hem and also media partner with Tent London.
See you soon at Tent London for our presentation of the Swedish hem. Hall T 1  stand E25. September 24-27

21 juli 2015

TENT LONDON ______ call for entries

Swedish Hem - Call for entries

I am so happy to announce that I´ll be working with Swedish Hem at design fair Tent London during the London Design Festival from the 24-27 September 2015.

I will be curating Swedish hem stand and exhibiting with it also my self. Swedish hem will present an exquisite selection of home ware products & assessors by designers and studios from Sweden. 
The aim is to provide first time exposure to the UK market for those selected to show by placing their products in front of 24000 influenital retail buyers, manufacturers and international press.

As Swedish Hem is a new initiative and to encourage participation the participation fee will be less than half the cost of participating independently on a stand in Tent London.
The participation fee is £700 per designer (this will enable the designer to show up to 3 pieces).

Please follow this link to see other country showcases at Tent London 2015.

Swedish Hem will be promoted by Tent London and will be styled by me Annaleena Leino.

If you would like to participate please email indicating your interest in participating along with images of the 3 products you would like to show.

8 juli 2015

LA PETITE MAGAZINE ____________ work

My latest work kids room styling for La petite magazine summer issue is out now! You can find also instructions how to do this wall hanging on it. 

/photo/styling Annaleena karlsson

3 juni 2015

WORK ________________ new collab!

I love collaborations. They often result in exciting new products like the collaboration between Modern bad and Stenhuggardottern. They have designed together a hole new serie of accessories for the bathroom in limestone. Stunning. The pictures are photographed and styled by me.

12 maj 2015

NEW IN________________ !

Clear lines, brass, elegant, unique and something to display with my magazines and books was my the thoughts when I designed this magazine holder. And now finally It will be released to the shop on Thursday. Hurray!

5 mars 2015

MY WORK ____________ la petite mag + diy

Finally is the latest issue of la petite magazine out in stores! It is their third issue in print, and I'm so happy that I've been honored to make an interior article for them again.
To this issue I styled a petit room for babies in calm and sober colors.
As a DIY I made a storage of plywood to hang on the wall, with small cases to put necessary every day items in. You can read the whole DIY in the latest issue of la petite magazine by ordering your copy here.

photo/styling/Annaleena Leino-Karlsson
styling assistent/ Emmie Bjernvinge

4 februari 2015

STYLING ___________ Ylva Skarp SS15

Here is my latest styling for my dear friend and colleague Ylva Skarp. The prints are now launched on her web site here. 

12 november 2014


Sometimes a picture can tell you more than thousands words. I love everything with this location that was under a bridge in Stockholm, we where shooting new pictures there today to webb shop. Can´t wait to start editing them and to show you all the new stuff that is coming to the shop soon.

14 oktober 2014

OPUS ______________

Earlier this year I was working as set designer for the German clothing brand Opus and for their fall/winter 14 collection. The Opus catalouge and the fashion newsletter was produced by the amazingly talented studio Strada and it was photographed in Stockholm. In the catalogue they included also a few extra pages about me and one of my DIY's, which was fun. I find it interesting to combine interior with fashion, and I would love to participate in more collaborations of that kind in the future. 

11 augusti 2014

YLVA SKARP_________________ aw14

My first stylings assignment after the holiday´s were to style Ylva Skarps aw14 news. I picked the inspiration for the styling from her strong ties and love for the forest and raw materials. /More on her web site Ylva Skarp! Styling/photo/ Annaleena Karlsson

22 juli 2014

La petite mag ______________

I just received the latest copy of La petite magazine in the post and I love it! I have styled a tweenie rum for this issue and I hope it will give you some inspiration how to transform children´s  rooms to a tweenie room. 
More pictures of it on my Residence blog and I will show the DIY I made for the issue with full instructions here later.